There has been a lot of controversy surrounding spam sites that have been appearing in Google’s search results recently. This is especially apparent when searching for Pandora. Pandora retracted their products from resellers which led to an increased level of spammy sites entering the top 10 created by criminal organisations designed to steal your hard earned cash online?

So how can you trust an e-commerce site? Sometimes it’s not feasible to get what you want on Ebay or Amazon, but whether you’re wanting to shop for these cheap mens trainers, these cheap Timberland boots for men or wish to order these contact lenses to be delivered to you by post – whatever your shopping desires – there are a few sure fire ways to authenticate a real shopping site like the clothing / eye wear sites listed above.

Whether it’s a designer clothing site or a place to by shoes or healthy items then you would want to check whether they display the correct SSL Web certificates ["Secure Sockets Layer"]. These encrypt the personal information and data that you enter into online forms, delivery addresses, payment details etc and is a method that increases data integrity and makes transactions transfer over a protected gateway. Basically like an electronic customs and excise. This allows all of the information that is passed from you to the online retailer to remain confidential. Look for a padlock icon (Favicon) in the web browser or perhaps the “https://” instead of “http:// “ on the web url – this indicated that you are in a secure area.

Initial online shopping checks can be performed. Type the displayed business address into Google. Is it supported by reviews, testimonials or is it authenticated by third parties not associated with the clothing shop etc?

Does it look like a reliable site?

Google are cracking down on fake websites this year – but just in case you find your self wanting to buy from them – authenticate their shopping facility first.

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